The Bachelor of Arts (BA) in Communication Studies prepares students for a wide variety of careers including advertising, business, sales, communication consulting, training and development, human resources, politics, government, health fields, and other careers that focus on problem-solving interactions, management, and human relations.
The concentration in Interpersonal Communication examines core concepts and processes of face-to-face interactions within social and intimate relationships. Students address themes such as listening, conflict, emotion, perception, and relationship changes that occur in the context of person-to-person communication. This concentration prepares students for professional and personal success by enhancing their communicative competency skills in message creation, production, exchange, and interpretation.
The concentration in Journalism prepares students for careers in the ever-evolving news media landscape. The degree provides practice in the foundations of traditional and emerging journalism. In this concentration, students develop skills in reporting, investigating, fact-checking, writing, and creating multimedia news content.
The concentration in Media, Culture and Society is a theory-centered field with an emphasis on historical and cultural analyses of media. Students will critically examine the relationships between media, society and power. In this concentration, students analyze media representations, audience interpretations, and the impact of media on society.
The concentration in Organizational Communication focuses on investigating and creating messages, actions, and behaviors in organizational contexts. It is a major growing area in communication studies that draws from interdisciplinary fields and explores questions of ethical leadership within organizations. In this concentration, students examine communication behavior in interpersonal, small group, public, and interorganizational settings.
The concentration in Public Relations introduces students to the rigorous and rewarding work of the public relations practitioner. Public relations is a multifaceted, ever-evolving field woven into society in many dimensions from organizations and nonprofits to politics and entertainment. In this concentration, students practice public relations theory, research, strategic planning, writing, and ethics.